A full 55 percent of those asked hadn't used a cloud media service at all, which suggests that there's a long road to travel before we're all streaming and syncing our collections. Just don't confuse market share with absolute popularity.
Music is clearly the driving force, Strategy Analytics says: when audio represents 45 percent of the content on a generic platform like Dropbox, companies ignore tunes at their own peril. Dropbox () and Amazon Cloud Player () are almost neck-and-neck at 17 and 15 percent respectively, while Google Drive () holds just 10 percent. There's a considerably tougher fight involved for just about everyone else, however, including Google. Wouldn't it be nice to know who rules the online media landscape? According to Strategy Analytics' () just-published study from the fall, it's Apple's iCloud () and iTunes Match () that are top dogs in the US at a combined 27 percent of usage - a not entirely surprising lead when Apple has pushed hard on iCloud's media syncing since iOS 5, and has large swaths of market share in MP3 players and tablets (), not just smartphones. Secure file backups, easy sharing and preview, cloud storage, and on. () We often focus on market share () for hardware, but cloud media services increasingly dictate our lives after the devices have reached our bags and pockets. Amazon Drive is a cloud storage service provided by Amazon, the e-commerce powerhouse.
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